Customer dashboard - Graduation project
A customer dashboard for keeping track of the performance of customer. The dashboard highlights which customer needs attention and uses data to calculate the urgency. This project was for graduating Communication & Multimedia design on the Hogeschool van Amsterdam
Context
This was my graduation project for Communication & Multimedia Design at Hogeschool van Amsterdam, carried out at 24i. The challenge: design a tool that helps account managers keep track of client health without drowning in data.
The problem
Account managers were spending too much time manually checking in on clients to assess whether they needed attention. There was no central view that could surface urgency at a glance.
The solution
I designed a customer dashboard that uses performance data to automatically surface clients who need attention. An urgency score is calculated from a combination of signals — usage trends, support tickets, contract renewal dates — and clients are ranked accordingly.
Research & process
The project went through multiple rounds of user research, concept iteration, and prototype testing with real account managers at 24i. The outcome was a validated design system and a high-fidelity interactive prototype.